-Senior Buying Manager
-Senior Buying Manager
From launch to install in over 4,500 stores in only 24 hours.
One of the largest pharmaceutical consumer health suppliers approached Anderson Merchandisers and needed assistance with a single day launch of a pain relief product that was transitioning from prescription to over the counter (OTC) availability. To promote the launch, the product had new endcap displays, extended channel strips, price flags and header graphics. Old product had to be removed and new packaging cut in the shelf. All of which needed to be accomplished in 24 hours.
While our field associates were merchandising the new product and displays across 4,500 stores, Anderson managers and the client were able to monitor the progress in real-time through our reporting dashboards.